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•
All Living Water™ stores will share
common design elements.
At the center of every store is
the water purification system itself,
with the filling station, and product displays
and accessories
attractively arranged around the perimeter.
Some design elements
may differ from store to store, but the
basic design elements that
identify each as a Living Water™ store will
be present. The
requirements of your particular site may
dictate the degree to which
modifications to the basic layout must be
made. |
There are as many differing
layouts as there are differing floor plans
into which your store may be installed.
Principally however, your Living Water™ store
will incorporate many of the same design elements
and
characteristics as those of all others. |
| • A
standard sign shared by all Living Water™
stores, will bear our trademark being
established worldwide. Your high quality sign
will be provided as part of your store package.
Your sign will be made of the finest quality
materials available and in keeping with the
image of a progressive and growth oriented
company of which your store is a part. |
| • The
ideal point of entry into the local marketplace
is centrally located in a densely populated
area. Also, other entry points are areas lacking
the resources necessary to provide an adequate
supply of clean, fresh water to meet the needs
of all of its residents. |
| • People
realize the important role that drinking good,
pure water plays in maintaining good health.
As word spreads that truly pure water is locally
available at affordable prices, people will
begin to gather at this oasis of life and
health. The store’s central location also
becomes a springboard from which to launch
distribution strategies into the local community. |
| • Be
creative and use your imagination in the pursuit
of your goal to utilize the full
capacity of your water purification equipment.
For example, a small truck might be utilized
in the delivery of water to some of your customers
for a small additional fee per bottle. In
some parts of the world, a small tank truck
might be used to reach areas farther from
your store. You may want to set up a schedule
to bring a tank of water to different areas
of your community on different days of the
week so customers could come to you to have
their large bottles refilled?sort of like
a water store on wheels. The possibilities
are endless. |
| • The
factors that give you the edge are convenience,
cost and quality. We offer you the
very best equipment available to help you
make this a very successful and rewarding
endeavor; thereby, giving you the edge to
help you succeed in the local marketplace. |
| • Our
equipment is designed to address the specific
impurities that are present in your particular
water supply. That is why we are
able to talk about the quality and purity
of the water produced by the equipment we
supply. Other manufacturers may offer only
one system regardless of any special condition
your source water may suffer from, thus sacrificing
the quality of the water produced. We do not.
If water quality is the issue, and it is,
only the very best equipment designed specifically
to meet your needs is what we will provide. |
| • Our
sophisticated yet rugged and reliable equipment
is the centerpiece of every store.
For the reasons listed above, the store design
centers on the reverse osmosis equipment itself.
When a customer leaves a Living Water™ store,
they leave with the knowledge that they have
in their hands a quality product produced
using quality equipment. Why? Because a positive
impression of the high quality equipment goes
with them, and a positive public image has
a lot to do with the success of any product
marketed today. Our goal is to effectively
communicate to the public the high standards
to which our products and our equipment are
held. |
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| Some
Inside Views of Living Water™
Store |
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| • A
simple, attractive, consistent interior design,
with signage promoting a quality image
is included as a part of each store package.
A welcoming store layout with effective lighting
and attractive displays aid in promoting your
store and the product you offer to your customers
- pure water at a reasonable price. Designs
can be altered as necessary to be appropriate
for your region. A well thought out design
establishes a good image and a reputation
for quality that will keep your customers
coming back again and again. |
| • The
water-dispensing unit occupies a prominent
place in each store. Like the one
pictured above, the dispensing unit sits up
front. Designed with durability and ease of
use in mind, the standard unit has 8 filling
stations that can be used simultaneously and
1bottle washing station. As customers observe
their bottles being filled, they are again
reminded of the quality and purity of the
water they are buying. This unit easily allows
hundreds of bottles to be washed and filled
daily in full view of your customers. |
| • Making the most
effective use of the space you have available.
We will make recommendations to optimize the
use of square footage available at your facility.
It is not a requirement that you follow all
of our recommendations, as you will be the
best judge of what will work best in your
store. Living Water™ will
require adherence to our most important design
elements; however, the prominent display of
your equipment is an integral part of building
an image of and a reputation for delivering
a quality product. Upon receipt of your order,
you will be sent a layout drawing along with
all other pertinent information and instructions
in order to help you prepare your site for
the delivery and installation of your equipment.
The resulting effect of all this careful planning
is to promote an image that will outshine
the competition, giving you the edge in the
marketplace. Doing it right the first time
goes a long way in establishing a reputation
for quality that will transfer itself over
to the products you sell, helping to make
your business a successful one. |
